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Prudential felt that Comarch, an advanced marketing and integrated IT solutions provider, was the perfect partner for this endeavor.

The Comarch Campaign Management platform will help Prudential marketers design and deliver complex, multichannel marketing campaigns that deliver the right message, to the right customer, at the right time. Comarch will also facilitate the automation of numerous marketing activities, which will allow Prudential to launch campaigns faster, increase revenue, and optimize business performance.

“Comarch was present in Vietnam before,” said Jan Svorobovic, Sales Director at Comarch Malaysia. “We started with a modest but innovative loyalty consulting project for Vingroup. However within the first year of operations, we established business relationships with important clients – Prudential being one of them. Our new solution, Comarch ECM Customer Care, combines the advantages of enterprise content management and customer relation management tools – which is another product that can be implemented soon.”

Established in London in 1848, Prudential is one of the world’s leading retail financial service groups providing life insurance, financial services and asset management products. The company has over 24 million customers worldwide and £509 billion of funds under management. Now Prudential has operations in 14 Asian countries that comprise of Malaysia, Singapore, Hong Kong, Thailand, Indonesia, Cambodia, the Philippines, India, Taiwan, Vietnam, China, Japan, Korea and UAE. Prudential takes care of their customers and wants to provide only relevant information in their marketing activities, and this is where Comarch comes in.

Comarch has over twenty years of experience in designing, implementing and integrating state-of-the art IT solutions. The most important aspect offered to the largest enterprises is a comprehensive suite of IT solutions and professional services, which can help to build and manage loyalty programs, create rich consumer experiences and personalized interactions across multiple touch points, automate marketing processes and, finally, boost profits. Comarch has multi-industry experience, gained through work with over eighty clients, including FMCG companies, telecoms, financial institutions, travel companies and many more, such as JetBlue Airways, Heathrow Airport and BP.

Comarch was the first IT company from Poland which set-up a subsidary in Malaysia to cooperate with local partners in all ASEAN countries. The good sample has been followed by the others.